Who is Umbrella for?

Umbrella is built for eCommerce merchants who want to take control of their warranty programs and unlock new revenue without relying on third-party providers. It's ideal for brands selling physical products—such as electronics, appliances, home goods, sporting equipment, and more—where warranty coverage can increase customer trust and drive higher conversion rates.

Whether you're a DTC brand looking to boost AOV with extended protection plans, or a retailer offering OEM warranties and needing a better way to manage claims, Umbrella gives you full control over pricing, coverage terms, customer experience, and post-purchase workflows. It's built to scale with your store, whether you're just starting out or processing thousands of orders a day.